Ever wondered what nicotine pouch brand is right for you? Here's a quick guide to understanding the different options.
When exploring nicotine pouches for the first time, it’s easy to get caught up in the wide variety of flavours. However, your first step should be finding the right nicotine content to match your smoking habit, as this key to ensuring a balanced and satisfying experience.
For experienced users, it’s all about zeroing in on brands that offer your preferred nicotine strength before honing in on flavour choices. High-strength options like those from Pablo typically range between 30mg to 50mg. Meanwhile, newcomers might prefer milder alternatives like Zyn or Lost Mary Airplane Mode, which offer a more gentle nicotine content of 6mg to 15mg.
Read on to find your perfect match and make the most of your nicotine pouch journey!
What are the different strengths of nicotine pouches?
Nicotine pouches provide you with a wide selection of strengths that cater to individual needs. The nicotine strength is indicated in milligrams per gram (mg/g) or milligrams per pouch, and can range from 2mg up to 50mg.
You may find that certain brands cater exclusively to higher strengths, whilst others only provide medium intensity and lower strength options. Some brands label their pouches as strong, medium or mild, but this is often not consistent when comparing brand to brand, and it’s best to check the milligram amount found on the front or back of the tub. Here’s a summary of common strength categories:
Mild (2 - 6mg): Ideal for beginners with low nicotine cravings.
Medium (7 - 12mg): Suitable for moderate smokers or those with average cravings.
Strong (13 - 19mg): Favoured by heavy smokers and more experienced users.
X-Strong (20mg+): Best suited for very heavy smokers and veteran users with high nicotine cravings.
When choosing your nicotine pouch, take a moment to check the milligram amount and think about your own cravings to find the perfect match.
How to choose the right nicotine pouch strength?
Using a strength that satisfies your cravings and feels comfortable, will ensure an enjoyable experience and give you the best chance at success. You may be tempted to choose a higher strength to match a heavy smoking habit or the desire to get a buzz. However, your body needs to get used to absorbing nicotine through your gums, and a high dose of nicotine may be too intense at first and could lead to irritation.
If you’re trying nicotine pouches for the first time, start with a low strength option. Milder pouches will give you time to adapt to oral nicotine, whilst satisfying your cravings. You may find that a low strength option is ideal for you. If, however, you find that your cravings aren’t satisfied after use, you can increase the amount of nicotine on your next purchase.
Once you have found the right fit, you can filter your searches by strength. Certain brands will cater more to your preferred intensity than others.
Best nicotine pouch brands for beginners
If you’ve never tried nicotine pouches before, it’s important to start low - we can’t stress this enough. Allowing your gums time to adjust to oral nicotine delivery will pay off in the long run. Low-strength pouches, typically ranging from 4mg to 6mg per pouch, are ideal for social smokers or those with a 10-a-day or less habit. Brands like Zyn, Velo, and Nordic Spirit offer gentle yet satisfying options to help you get started. Best of all, low-strength pouches allow you to gradually reduce your reliance on nicotine, stepping down to lower strengths as you go. Choose a flavour you’ll enjoy, and take the first step toward a smoother, more comfortable nicotine experience.
1. Zyn
The world number one selling nicotine pouch brand, Zyn are known for their smooth nicotine release and top-quality flavours, they provide a premium experience for users who value both taste and comfort. Their low 6mg option is perfect for those new to nicotine pouches or seeking a gentle experience, whilst the 12mg strength caters to those wanting a bit more intensity without being overwhelming. Their Citrus flavour delivers a zesty, revitalising burst of fruit, while Espressino offers a rich, coffee-inspired taste perfect for starting your day. Read our Zyn Flavor Review to discover all their flavour options and find the perfect match for your taste.
2. Airplane Mode
Lost Mary makes a bold entry into the nicotine pouch world with Airplane Mode, a selection that boasts vibrant fruity flavours like watermelon and green apple, along with enticing mint blends ranging from cool peppermint to icy menthol. With a 9mg option for beginners and medium (14mg) and strong (18mg) alternatives for seasoned users, Airplane Mode covers all bases and offers a tailored experience for every preference. Discover more about their exciting flavour lineup by checking out our comprehensive Airplane Mode flavour review.
3. Nordic Spirit
Hailing from the icy realms of Scandinavia, Nordic Spirit is designed to offer a clean and refreshing nicotine experience. Their 6mg and 11mg pouches provide a gentle yet satisfying nicotine hit, making them the perfect starting point for those new to nicotine pouches. Choose from a variety of fresh mints for a cooling rush, the citrusy warmth of Bergamot, or the sweet and tangy notes of Wildberry. With its low-strength pouches and refreshing flavours, Nordic Spirit offers a smooth and approachable way to enjoy nicotine.
4. Ubbs
Ubbs offers a variety of fruity options like zesty lemon, ripe berry, and crisp apple, along with a strong line of refreshing mints, from classic peppermint to icy menthol. Their 6mg and 11mg pouches are perfect for first-timers looking for a gentle start, while the 14mg option provides a balanced, medium-strength experience for those ready to step up. Whether you’re looking for a fruity burst or a cool minty hit, Ubbs ensures a smooth, satisfying nicotine experience at every strength level.
5. V&YOU
V&YOU boasts flavours ranging from juicy berry to crisp mint and citrus zest, ensuring there’s a taste to match every preference. Whether you prefer a milder 6mg or a stronger 12mg, V&YOU provides a range of strengths to suit every craving. With a balance of flavours and customisable strengths, V&YOU delivers a consistent and enjoyable nicotine experience tailored to your needs.
Best medium strength nicotine pouches
If you’ve already explored low-strength nicotine pouches and are ready for something with a little more kick, medium-strength options could be your sweet spot. Typically ranging from 8mg to 15mg per pouch, these strengths are perfect for regular smokers or those looking to find a balance between a mild hit and a stronger experience. Medium-strength pouches provide a satisfying nicotine release without overwhelming the senses, making them a great choice for those with a habit of 10-15 cigarettes a day or for those transitioning from low-strength pouches.
1. Killa
With a balanced nicotine hit, Killa’s mid-range strengths are perfect for those looking for a satisfying experience without an overpowering kick. Killa offers a variety of flavours, from fruity options like berry and citrus to classics like mint and spearmint. Whether you prefer a steady 12.8mg or want to up your game to 16.5mg, Killa makes it easy to find your perfect fit. With flexible strength options and flavourful variety, Killa ensures a satisfying nicotine experience for all users.
2. Helwit
Helwit offers a range of classic fruit flavours, as well as alternative delights like creamy Mocha, floral Violet, and liquorice-inspired Salmiak. Helwit stands out for its adventurous flavour choices, giving you a chance to explore beyond the standard fruit and mint profiles. They stock low 7mg options, medium strength 9mg and stronger 15mg choice, giving you the option to tailor your experience. Whether you’re craving a sweet hit of fruit or a rich taste of mocha, Helwit’s range allows you to explore new flavours while finding your perfect nicotine level.
3. Elux
Famed for their disposable vape flavours, Elux has expanded into a new range of flavourful nicotine pouches. With strengths ranging from a mild 8mg to a stronger 16mg, Elux has an option for every preference. Their Sweet Melon is a standout choice for fruit lovers, while Frosted Ice is perfect for those seeking a refreshing minty kick. Enjoy vibrant flavours and flexible strengths with Elux’s versatile nicotine pouch selection.
4. Velo
Velo provides a vast selection of fruit and mint flavours in a variety of low, medium and strong strengths ranging from 6mg to 17mg. For those who prefer discreet use and a softer nicotine hit, Velo’s mini-sized pouches are designed for subtle satisfaction, perfect for on-the-go moments. Whether you’re after bold flavour with a kick or a gentle touch of nicotine in a discreet pouch, Velo has something for every preference.
5. Bloody
With flavours like watermelon, sweet bubblegum, and peppermint, Bloody offers something for every taste. Their 20mg/g pouches are perfect for those who want a satisfying nicotine hit that balances strength and taste. For users looking for a lighter experience or those new to nicotine pouches, their 10mg/g option provides a more gentle hit. With a variety of flavours and flexible strengths, Bloody offers a discreet and enjoyable way to personalise your nicotine experience.
What are the strongest nicotine pouch brands?
For a potent hit of up to 50mg per pouch, turn to premium brands like Pablo, known for its fast-release nicotine; Cuba, offering bold, robust flavours; Nois, which combines intense strength with smooth delivery; Kingston, famous for its varied flavour profile; and Ice, perfect for those who prefer a cooling sensation. These high-potency options are best suited for experienced users or those looking for a powerful nicotine hit throughout the day. Explore each brand's unique flavours to find the perfect match for your needs.
1. Pablo
Pablo’s powerful pouches pack a punch of intense flavour and hard hitting nicotine. Ideal for seasoned users seeking an intense experience, Pablo’s pouches come in 30mg and 50mg options - some of the strongest available in the UK. Pablo’s pouches are not just about strength - they offer an unrivalled combination of fast nicotine delivery and full-bodied flavours that experienced users crave. In our recent flavour review, we found Pablo’s pouches to deliver a bold taste that lingers, offering a rich experience that complements their potent nicotine hit.
2. Cuba
For those seeking a powerful experience, Cuba’s 30mg and 50mg strengths deliver a potent kick. Known for their smooth nicotine delivery, Cuba’s pouches are designed to provide a long-lasting and intense experience for seasoned users. Cuba offers exciting flavours like ‘Energy Drink’ - a fizzy blend of tropical fruits and soda - alongside the sweet and creamy ‘Bubblegum,’ and the smooth, exotic ‘Pina Colada..
3. Nois
The Nois Extreme range of 50mg/g pouches delivers vibrant flavours like zesty citrus, juicy berry, and cooling peppermint. With 27 pouches per tub, Nois ensures you get great value and plenty of long-lasting satisfaction. These 50mg/g pouches not only deliver intense nicotine hits but also provide a flavour experience that's both bold and refreshing. Whether you're craving a bold fruit flavour or a minty kick, Nois Extreme offers a powerful experience with every pouch.
4. Kingston
Kingston’s pouches deliver a strong rush of nicotine, available in 20mg and 30mg options, along with refreshing flavours. With flavours like crisp apple, sweet berry, and refreshing peppermint. Kingston’s fresh-tasting flavours perfectly balance the intense nicotine hit, providing an enjoyable and refreshing experience with every pouch. For a lasting kick of nicotine with bright, fresh flavours, Kingston offers the perfect pouch experience.
5. Ice
If you like them cold and strong, Ice is a go to option that delivers a variety of nicotine strengths for all types of users, from newbies to heavy hitters. Offering a range from 4mg to a high 35mg, Ice has a strength for every type of user. Ice delivers icy cool flavours like menthol, peppermint, and frosty berry, enhancing the strong nicotine kick. Each pouch offers an invigorating burst of cooling flavour, delivering a refreshing and potent experience.
What is my nicotine pouch strength according to my smoking habit?
Finding the right nicotine pouch strength based on your smoking habits is essential to ensure you get the right level of satisfaction without overdoing it. If you're looking for an in-depth explanation of how to match nicotine pouch strength to your smoking habits, check out our comprehensive guide. Or, for a quick comparison, use the table below to find the strength that’s best suited for you.
Nicotine Pouch Dosage Guide
| Strength Category | Nicotine Pouches (mg per pouch) | Equivalent in Cigarettes | Smoking Habit |
| Low Strength | 2-5mg | 1-5 | Casual/social - low tolerance |
| Medium Strength | 6mg-9mg | 5-10 | Moderate - half a pack a day |
| High Strength | 11-17mg | 10-20 | High - up to a pack a day |
| Extra High Strength | 20mg+ | 20+ | More than a pack a day - very high tolerance |
At Alternix, we stock a carefully curated selection of top nicotine pouch brands like Zyn, Velo, and Nordic Spirit, ensuring that you have access to the best options on the market. With our easy-to-use filters, you can quickly find your perfect nicotine pouch based on strength, flavour, or brand, making your search both effortless and efficient. Take advantage of our mix-and-match offers to save up to 20% when you buy in bulk - it's the perfect way to stock up on your favourite pouches at the best price..
There's never been a better time to quit smoking. Nicotine pouches can help you save money and live a healthier lifestyle, and with our variety and deals, making the switch is easier than ever. Find your ideal pouch today!
Disclaimer: The content presented on www.alternix.com is for informational purposes only and is centered around nicotine pouches and heated tobacco products—alternatives to traditional smoking methods. The information provided on this website, including blog posts and social media interactions, is not intended as medical advice, nor should it substitute for professional medical guidance or treatment.
